Rather than relying on images to save your tail, work hard to make sure you have sufficient stock, photography or b-roll footage so that you don't need to spend a huge chunk of your budget filling holes in the video with time-consuming graphics. If you have control of the scriptwriting process, shame on you if you don't write it so that you can be more profitable in the process.
You may be tempted to cut costs and use that little camera that you picked up at a yard sale, but you're going to need to hire a team if you don't would like to look like a little town thrift shop. Like all advertising, the quality of your video will represent the caliber of your organization. You don't want to come off as a heavily pixilated enterprise with sound quality.
Keep it short - We have short attention spans. It's when it comes to visuals, and a fact. Our brains have a perfectly attuned filtering system that kicks in after a minute or so. Based on that corporate video production usually lasts between 2-3 minutes. All projects are different however, so you should think about splitting up the video into manageable chunks if it's significantly longer than this.
'Next time', she advised, "spend the time working out what the video needs to do, before click now getting anything made. Work out the objectives with your client and refuse to just make anything just for the sake of it. Otherwise, all you'll do is waste their money".
Talk first; write! - You'll be astounded at the results of speaking to your employees. You will need to work out what the video is all about firstly, then jot down a load of questions you can ask your workers. Folks like to talk and you could be surprised at what you find with this approach. You can begin writing a script As soon as you've talked to your employees. Keep it simple and make sure your interviews are transcribed onto paper and choose your answers.
If you need help figuring out how short More Info or long your video should be, think of the average pop song or music video. Most of them are not more that. If you want viewers to watch the video, you would emulate music producers so far as length is concerned. People won't watch. Why? Because there's a my response storm of video that is constantly raging across folks and the internet are going to want to watch stuff, too.
There they are - the four questions that may make the difference between creating a marketing magnet and running an ad campaign. Please enjoy!